Nykaa is a digitally native consumer technology platform, delivering a content-led, lifestyle retail experience to consumers. They have a diverse portfolio of beauty, personal care and fashion products, including their owned brand products manufactured by Nykaa. Since incorporation in 2012, they have invested both capital and creative energy towards designing a differentiated journey of brand discovery for their consumers.
Category of Shareholders
% of Share Capital
Promoters
Falguni Nayar Family Trust
Promoter Group
Anchit Nayar Family Trust
Adwaita Nayar Family Trust
Promoter Selling Shareholders
Sanjay Nayar Family Trust
Investor Selling Shareholders
TPG Growth IV SF Pte. Ltd
Lighthouse India Fund III, Limited
Yogesh Agencies & Investments Private Limited
Other Selling Shareholders
Harindarpal Singh Banga jointly with Indra Banga
Nykaa has crafted a portfolio of 13 owned brands, including brands such as : Nykaa Cosmetics, Nykaa Naturals, Kay Beauty, Twenty Dresses, Nykd by Nykaa, Pipa Bella.
The company has the highest average order value (AOV) among the leading online beauty and personal care platforms in India (Source: RedSeer and Company DRHP).
In the Financial Year 2021, GMV was ₹40,459.8 million with revenue from operations of ₹24,408.96 million and a 6.61% EBITDA margin (Source: Company DRHP).
To support the expansion plans, the company may have to implement a variety of new and upgraded managerial, operating, technology etc. which in turn may lead to higher costs and oversight by management.
There is risk of increased cost of acquiring new consumers through marketing efforts due to heightened competition for digital traffic in the industry.
Indian Beauty and Personal Care (BPC) Market: Beauty and Personal Care Market in India was sized at Rs. 1,267 billion in 2019, growing at a CAGR of 13% in the last 3 years.
Growth in BPC Spend by Youth: Consumers in the 25-35 years age group are the most active BPC buyers. The customers are also more inclined to buy prestige products. The buying behavior of these consumers is different from that of a traditional Indian shopper.
Increasing BPC Spend from Non-Metro Cities: There has been an increase in aspirational spending on BPC products especially in non-Metro cities enabled by rising disposable income, aided by an increasing female workforce participation, increasing popularity and growing influence of social media, and lifestyle changes.
| Shareholder |
| Retail Individual Investor |
| Non-Institutional Investor |
| Qualified Institutional Buyers |
| Employee |
| Overall |
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Share IPO Link Via:FSN E-commerce Ventures Ltd (Nykaa)
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